We started pyrelanthiq because we kept seeing the same pattern—people who were smart, capable, driven, but who felt completely lost when it came to their finances. Not because they couldn't do math, but because no one ever talked about the real stuff.
Established 2019Back in late 2018, Callum Ravenscroft was sitting across from his mate who'd just gotten a promotion. Good salary, sensible bloke. But he was freaking out about whether to negotiate his super contributions or just take the default. Simple question, right?
Except it wasn't simple. Because no one had ever explained to him how super actually worked, what the tax implications were, or what mattered at age 31 versus 51. He'd been taught algebra and essay structure, but never this.
That conversation turned into pyrelanthiq. We focus on the psychological side of budget decisions—the part that actually determines whether you follow through or not.
These aren't hypothetical case studies. They're actual situations from our workshops that changed how we teach this stuff.
Engineer, $140K salary, negative savings rate. Turned out she was using spending to cope with work stress. We didn't fix her budget—we addressed the trigger.
Lesson: Income isn't the variable. Emotional patterns are.
Different money backgrounds create different spending anxiety. One saves obsessively, one spends to feel secure. Both think the other is crazy.
Lesson: You're not arguing about the grocery bill. You're arguing about safety.
Paid off credit cards three times, ran them back up three times. The problem wasn't discipline—it was that her self-worth was tied to providing for family who took advantage.
Lesson: Sometimes the budget problem is actually a boundary problem.
Sabotaged every growth opportunity because more money meant becoming like his father. We spent more time on family history than profit margins.
Lesson: Your relationship with money started before you earned your first dollar.
Founder & Behavioral Finance Educator
Spent 11 years in financial planning before realizing most clients didn't need more information—they needed help with the emotional stuff. Studied behavioral economics at UTS, but learned more from watching people actually try to budget. Started pyrelanthiq in 2019 after one too many conversations with smart people who felt stupid about money.
Lead Workshop Facilitator
Background in organizational psychology and family therapy, which turns out to be perfect training for budget counseling. Joined pyrelanthiq in 2021 because he was tired of watching therapy clients struggle with money shame. Believes most budget advice is useless because it ignores how humans actually make decisions under stress.
We won't promise you'll be debt-free in 90 days. Real change takes time, and we're upfront about that.
Your budget problem probably isn't about the budget. We start with understanding your actual patterns and triggers.
Everyone's made financial decisions they regret. We're here to help you understand them, not judge them.
Super, HECS, salary packaging—we teach within the system you actually live in, not generic American advice.
If a budget system requires perfect discipline forever, it doesn't work. We build systems that bend without breaking.
Life changes, circumstances shift. You can come back when you need recalibration. No judgment, no extra fees.